More and more people are considering using pay-per-click search engine advertising. The current leaders are Google Adwords program, and Overture. Proper management can let you make a profit. However, you should aware the potential disadvantages:

1. Not everyone who clicks on your advert is a potential customer. They may be somone who are learning what is pay-per-click, sales person, your rivals, and some causal clicks. You will have to pay for these junk clicks.

2. The cost per click can escalate if you and and your competition become involved in a bidding war over that top spot.

3. Your advertisement may be subject to a strict review prior to approval. This can delay the start of the campaign considerably, and you may not like the final advertisement they approve.

4. A poorly worded or, even worse, misleading advertisement could generate traffic but not make sales. You may lose lots of money in case you are not well versed in writing online advertisement.

5. You require lots of time to manage your account including testing result, tracking result, write and rewrite advertisement, bid management and etc.

The most important element for a successful pay-per-click search engine advertising campaign is selection of keyword properly.

This entry was posted on Friday, February 24th, 2006 at 10:12 am and is filed under SEO, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.