Google has completely re-engineered the search engine and roll out the change on May 17, 2007. They have a new infrastructure, new algorithms, and a new look.

The point of the redesign is to deploy Google Universal Search into the field. Their Web search will now integrate results from Google Book Search, Google Blog Search, Google Image Search, Google Local Search (Maps), Google News Search, and Google Video Search.

The core user interface will be slightly enhanced to accomodate the new content, but there will be other changes too as Google adds a universal navigation bar to the top of its pages across all services (to help people move between services quickly).

They also announced the function “Cross Language Information Retrieval”. Starting with 12 languages, Google will open up the Web to cross-language search, and allow users choose to translate webpages into their familar language. I yet to test whether the translation is powerful but it is an important milestone for search engines to break language barrier in search results.

This entry was posted on Thursday, July 26th, 2007 at 11:00 am and is filed under SEO, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.