I read an interview between Vice President of Engineering of Google and a consultant, and found something interesting:

1. 20% to 25% of the queries received everyday are queries that Google is receiving for the first time. It simply means keyword is unlimited. Everyday, searchers “invent” different keywords to find their information. So, you must think about how you can optimize your site to ensure you can get benefit from a wide variety of keywords is very important. Sometimes, more important to put effort in optimizing for just 1-2 keywords.

2. To improve search quality, Google will place more emphasis on personalization. They will try to understand your search behavior and your background, and try to give you the most relevant results. It can be an opportunity or a threat to SEO. If your site is well optimized for your niche market, your site is more easily get founded by real targeted visitors. However, if your site is not well optimized, and search engines cannot classify your site easily, your site is less likely being found.

This entry was posted on Wednesday, July 11th, 2007 at 12:09 pm and is filed under SEO, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.