According to Wiki, Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that […]

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits.
In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may […]

Luminous is an experiential marketing company based in Hong Kong. They create many impressive events for promoting corporate images for big companies such as BNP, Airport Authrority of Hong Kong, Cathay Pacific. In case you need to promote corporate images by organizing events such as Art Shows, Expo, and etc. You may contact […]

中國互聯網絡信息中心（CNNIC）今日發布「第21次中國互聯網絡發展狀況統計報告」。截至去年底，全國網民已達到2.1億人，當中77.6%為寬頻用戶。目前中國網民人數僅比美國少500萬，CNNIC預計今年中國將成為全球網民數量最多的國家。
報告指出，內地網民數量上升，令互聯網普及率提高至16%，但仍低於19%的全球平均水平。另外，各種寬頻用戶數佔網絡用戶的85.9%，顯示中國已全面進入寬頻網絡時代。
內地網民首選的互聯網應用出現變化，娛樂已代替電子郵件成互聯網最重要功用。按使用率排序依次是網絡音樂、即時通信、網絡影視、網絡新聞、搜索引擎、網絡遊戲和電子郵件。

addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2Farchives%2F58′;
addthis_title = ‘%E4%B8%AD%E5%9C%8B%E7%B6%B2%E6%B0%91%E6%95%B8%E9%87%8F’;
addthis_pub = ‘jimsunlui’;

http://kara.allthingsd.com/20070917/yahoo-zimbra/

addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2Farchives%2F57′;
addthis_title = ‘US%24350+million+Deal+by+Yahoo%21′;
addthis_pub = ‘jimsunlui’;

According to CNNIC, there are 1.6b internet users in China currently. Every minute will increase 100 Internet users.
There are more than 44.3 millions mobile internet users in China too. The increasing rate is very high partly due to decrease in mobile surfing fee. Mainland has 1.31 millions website, and the increasing rate is […]

In Google HK, you may observe the buttion: iGoogle. What’s it?
In May 2007, Google has launched iGoogle as it moves towards a more user-centric web search experience.
The launch is part of the search engine’s bid to offer users greater scope for personalisation and publish their own content on a personalised Google homepage.
Under the umbrella […]

What is experiential marketing? It is a relatively new marketing concept. It means marketers create experiences for potential customers to feel or touch the benefits of services and products. E.g. an art show, road show, investor forums, and etc.. In Hong Kong, there is an experiential marketing company who are very good […]