According to Wiki, Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that […]

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits.
In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may […]

Luminous is an experiential marketing company based in Hong Kong. They create many impressive events for promoting corporate images for big companies such as BNP, Airport Authrority of Hong Kong, Cathay Pacific. In case you need to promote corporate images by organizing events such as Art Shows, Expo, and etc. You may contact […]

Reveals Baidu Optimization secrets
Introduction
Baidu is most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and assume its’ranking algorithm is similar to Google China. It is purely based on the assumption that when it can beat Google […]

According to CNNIC, there are 1.6b internet users in China currently. Every minute will increase 100 Internet users.
There are more than 44.3 millions mobile internet users in China too. The increasing rate is very high partly due to decrease in mobile surfing fee. Mainland has 1.31 millions website, and the increasing rate is […]

I read an interview between Vice President of Engineering of Google and a consultant, and found something interesting:
1. 20% to 25% of the queries received everyday are queries that Google is receiving for the first time. It simply means keyword is unlimited. Everyday, searchers “invent” different keywords to find their information. So, […]

A friend of mine asked me “what’s alexa ranking? why some internet marketing and SEO companies mention it when they sell me their services?”
First, let me provide more information about Alexa and then I will talke about my experience about Alexa ranking.
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is best known […]

What is experiential marketing? It is a relatively new marketing concept. It means marketers create experiences for potential customers to feel or touch the benefits of services and products. E.g. an art show, road show, investor forums, and etc.. In Hong Kong, there is an experiential marketing company who are very good […]