Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing, the peak of Facebook’s popularity remains to be seen. Brands and companies are flocking to the site, following in the steps of the consumer, further cementing Facebook’s long-term presence.
So what does this mean […]

一句簡單不過的「what’s happening 」、「what’s on your mind 」掀起一場社交網站世紀大戰。全球用戶逾4億的facebook、YouTube，以及火速冒起的Twitter形成三國鼎立時代；瀏覽用戶按年以倍數增加，社交網功能亦已轉變成個人及企業免費宣傳平台，如何利用此平台，出奇制勝吸網民注意，引發商業效果，將成為未來社交平台發展的大趨勢。

addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2Farchives%2F74′;
addthis_title = ‘Facebook%E3%80%81YouTube%E7%94%A8%E6%88%B64%E5%84%84+Twitter+Fans+%E5%8B%81%E5%8D%875.4%E5%80%8D+%E7%A4%BE%E4%BA%A4%E7%B6%B2%E5%AE%A3%E5%82%B3%E5%B9%B3%E5%8F%B0+%E4%BC%81%E6%A5%AD%E6%90%B6%E6%94%BB’;
addthis_pub = ‘jimsunlui’;

今時今日，互聯網的威力有多大已不用多費唇舌解釋，類似Twitter、Facebook及YouTube等社交網站或短片發放平台，只要出現一句說話、一張相片或一段手機拍攝的低像素短片，已足以產生軒然大波。
就是有如此威力，才令社交網站被廣泛應用在商業活動之上，但讀者有否想過，這些社交網站一旦出現有關某公司的負面意見時，所產生的影響到底有多大呢？美國一個調查機構Convergys Corp近日進行調查，發現假如在Twitter上只要出現一個Tweet（Twitter上的信息）是關於某一商戶的負面消息，有三分之二受訪者表示會避免甚至立即停止光顧該商戶，或終止一切業務往來。
相信不少讀者在光顧食肆之前，亦會在本地多個飲食網站先查閱一下該食肆的評語，道理亦是一樣。
顧客網上洩憤 掀連鎖反應
Convergys Corp高級副主席Frank Sherlock指出，網絡及影片為消費者提供新類型消費資訊，這是消費者之福；但站在提供服務的商店或者零售商，這就是可怕的新型武器，因為消費者遇到不快後，毋須直接向店舖投訴，只要上網宣洩，然後轉為光顧另一商店。
英國另一客戶服務機構進行類似調查，發現2,000名英國消費者中，有三分之一人表示會將一些當顧客的壞經驗，毫不猶豫地放上互聯網，這結果確實令不少商店頭痛。
商品開Twitter帳號 增互動
雖然上述社交網對商店而言好像是敵人，但在人人都擁抱互聯網的年代，要與之為敵，不如想法子善用它。美國不少知名商店如JC Penney、Best Buy、Home Depot及玩具反斗城，首次在今年的消費季度在Twitter及Facebook等社交網上開設帳戶，與顧客直接對話，務求能即時知道顧客的反應，對服務是否有好感及改善空間等，希望以顧客最熟悉的方法及最低成本，做到更貼近顧客的要求。
據筆者經驗，本地亦有不少商店或食肆，自行開設Twitter帳戶，務求將新產品第一時間介紹給顧客，這種手法論成本論速度，怎樣計都比以往的賣廣告或派傳單來得高明及直接。

addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2Farchives%2F72′;
addthis_title = ‘%E7%A4%BE%E4%BA%A4%E7%B6%B2%3A+%E9%9B%B6%E5%94%AE%E5%95%86%E6%87%89%E8%AE%8A’;
addthis_pub = ‘jimsunlui’;

From today, the headlines of the BBC News website will become longer to make its stories easier to find on search engines.
“We estimate that about 29% of BBC News website UK traffic comes from search engines.”, says Steve Herrmann, editor of BBC News website.
The BBC will therefore allow its journalists to create two […]

Recently, Credit Suisse issued an investment report and gave a Hong Kong stock, Alibaba.com a ”overweight” rating and raise the target price to $23.7. The reason is because pageviews of alibaba had been increased, according to Alexa.com
For search engine optimizers, all know that alexa measures data based on their users. So, the […]

According to Wiki, Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that […]

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits.
In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may […]

Luminous is an experiential marketing company based in Hong Kong. They create many impressive events for promoting corporate images for big companies such as BNP, Airport Authrority of Hong Kong, Cathay Pacific. In case you need to promote corporate images by organizing events such as Art Shows, Expo, and etc. You may contact […]