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Archive for the 'Marketing' Category

 

Search Engine Optimization for Baidu

Thursday, July 26th, 2007

Reveals Baidu Optimization secrets
Introduction
Baidu is most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and assume its’ranking algorithm is similar to Google China. It is purely based on the assumption that when it can beat Google […]

China Internet Users

Thursday, July 19th, 2007

According to CNNIC, there are 1.6b internet users in China currently. Every minute will increase 100 Internet users.
There are more than 44.3 millions mobile internet users in China too. The increasing rate is very high partly due to decrease in mobile surfing fee. Mainland has 1.31 millions website, and the increasing rate is […]

Google is Still Improving Search Quality

Wednesday, July 11th, 2007

I read an interview between Vice President of Engineering of Google and a consultant, and found something interesting:
1. 20% to 25% of the queries received everyday are queries that Google is receiving for the first time. It simply means keyword is unlimited. Everyday, searchers “invent” different keywords to find their information. So, […]

Alexa Ranking? A Useful Reference? or Just a Joke!

Sunday, July 1st, 2007

A friend of mine asked me “what’s alexa ranking? why some internet marketing and SEO companies mention it when they sell me their services?”
First, let me provide more information about Alexa and then I will talke about my experience about Alexa ranking.
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is best known […]

Experiential Marketing

Wednesday, June 27th, 2007

What is experiential marketing? It is a relatively new marketing concept. It means marketers create experiences for potential customers to feel or touch the benefits of services and products. E.g. an art show, road show, investor forums, and etc.. In Hong Kong, there is an experiential marketing company who are very good […]

Google Universal Search: Implications for Advertisers

Friday, June 15th, 2007

Google publicly unveiled a new era for their search technology in May 17, 2007, and it is called universal search.
The universal search model, currently in its nascent stages, will present search results in a much more integrated manner than before. Depending on what users search for, the results page could feature sections with images, video, […]

SEO and Google Optimization

Monday, June 11th, 2007

A new article is published at http://www.agogdigital.com/seo-google-optimization.html. The article is about SEO and Google Optimization. It gives insightful ideas for optimizing website for Google.

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SEO Study

Saturday, June 9th, 2007

I read an interesting peice of information relate to SEO:
“According to a recent KnowledgeStorm and Marketing Sherpa study, 84% of tech buyers use multiple online channels to research product purchases. Because they use three or more words in a search keyword and often employ the use of words like “and” and “or“, the results they […]

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