According to Wiki, Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience.
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that […]

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits.
In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may […]

Luminous is an experiential marketing company based in Hong Kong. They create many impressive events for promoting corporate images for big companies such as BNP, Airport Authrority of Hong Kong, Cathay Pacific. In case you need to promote corporate images by organizing events such as Art Shows, Expo, and etc. You may contact […]