Recently, we write an article and it sheds some lights of improving search engine rankings:

Improving Search Engine Ranking Via Content Building

Introduction

Improving search engine ranking in organic search result is very important to Internet marketing. If you get top search engine ranking in organic search result pages, it means you can get free, targeted traffic from search engines every day. Do you know 85% Internet users use search engines to find information? (Source: NPD research). It means top search engine ranking can help you to get enormous business opportunities online.

Webmasters, therefore, participate in link exchange or article submission, optimize webpages in-house or even outsource to an SEO company. However, the results are mixed. Some of them achieve acceptable ranking but many webmasters do not see any noticeable ranking improvement. It leaves them wonder whether search engine ranking improvement can really be achieved.

How to Improve Search Engine Ranking?

Indeed, you can achieve top search engine ranking in organic search result if you implement an effective strategy. So, what is an effective strategy?
To improve search engine ranking, you must understand the logic of search engines. Every search engine aims to provide results of high quality websites with relevant information to users. In theory, best quality websites occupy top search engine positions. According to Google, a useful and information-rich site that clearly and accurately describes the content is a major criterion to determine website quality. If your site provides useful and information-rich content that are relevant to keywords typed by users, your site is likely to rank high in search engines. Another fact is that search engines use the number of relevant inbound links to assess quality of websites. If your site can get many relevant inbound links, it is evidence that your site is information-rich and loved by readers. Your site is more likely to get top search engine rankings.
Many business owners think that their websites are not portals, and that their websites are company websites for showing products and company information only. How can it be possible to turn a company website into an information-rich site and get many inbound links?

Methods to Turn a Company Website into Information-rich Site

To build an information-rich site, you do not need to be a writer and write many stories and articles. Indeed, information means a lot of stuff. The following are recommendations to enrich your website content with an aim to improve search engine ranking:

Video Marketing

People like to share and watch video and that is the reason YouTube becomes so popular. If you can present your company, products or solutions for a problem through a short video, your website can attract lots of inbound links.

You only need a basic video camera or a webcam, a basic video editing software, and you can make a video. You must also add your website URL in the video, and then submit your video to video sharing portals such as YouTube, Shorkle, and etc. Of course, you should also put your Video on your website. Later, you will discover that people come to your site through Google’s Video search and other video portals. If visitors like your Video, they may even link back to your site or post the URL online everywhere. It means you can get many natural 1-way inbound links. It helps improving search engine ranking.

Blog

First, install a blog software such as WordPress in your website. You can also customize the look-and-feel to match your website design. In a company blog, you can provide company information, your ideas and thought, product review, relevant news and your comment, and company’s event in a casual way. As time goes on, your blog provides much information to visitors. Information-rich site? Yes, a blog can turn a simple company website into an information-rich site.

You must submit your blog to blog directory and many webmasters grasp content from blog directories/search engines nowadays. If they buy your thought or information, they will link back to your site. It is a great way to improve your site’s link popularity and it improves search engine ranking.

Press Release

You may ask your public relation company to write press release for you. Why not also post the press release in your company website? It does not only help you to enrich website content, but also attract magazine editors/webmasters/reporters to go to your website to search for information. If you are lucky, you do not only get them link back to your website but also get them report your story in media. Your website traffic can be skyrocketed and it may even help you to get more natural inbound links.

Case Studies

Do your services and products help your customers to solve their problem? Why not make a phone interview with them, and then write the whole story as a Case study?

Many search engine users are searching for product review and successful stories. With case studies in your website, it increases likelihood of your website to be found. When some of the visitors post the URL in their websites, forums and blogs, your search engine ranking can be improved over time.

Resources

You can create a resource section that can benefit your website visitors, for example, a list of useful website URL or glossary to explain industry-specific terms. It saves readers time to find that information. They will bookmark your website, link back to your website, or post the URL in forum or blogs. For example, a web design tutorial from a web design website. Eventually, these natural inbound links help to improve your search engine ranking.

By Jimsun Lui
From Agog Digital Marketing Strategy Ltd, a SEO company offers various SEO services. It also manage a search engine optimization Chinese portal at http://www.asklui.com.

http://www.agogdigital.com
http://www.asklui.com

IBCSL, a Chinese IVA debt consolidation company, was penalized by Google. They admitted that they used keyword stuffing techniques in the past to get good result. In the past 2 years, many Chinese website uses keyword stuffing or hidden text to manipulate their search engine ranking. Although it was not an effective technique for English website, it was effective for Chinese website.

This company’s experience shows that Google finally can penalize non-English spammy website.

We helped this client to double check their site, and removed all spammy website, and wrote to Google. Finally, the site is now re-included in Google again.

Lesson Learnt: Do not use keyword stuffing, hidden text or links to cheat Google even though your site is non-English website. Google can spot it even though it is an American company.

Currently, I see some staff get acne on their face, I found an article from skinb5.com and may be Vitamin B5 can help.

== Quote==

Better metabolism, better digestion, and an in-sync melody of the vitamins and minerals within can help the dieter reach their weight loss goals a bit quicker and safer. Dieters generally restrict calories, vitamin supplements may help ensure better nutrition and a more efficient metabolism.

SkinB5 a revolutionary acne treatment has many other benefits due to its core ingredient, Vitamin B5, also called pantothenic acid, is one of eight water-soluble B vitamins. All B vitamins help the body to convert carbohydrates into glucose (sugar), which is “burned” to produce energy. These B vitamins, often referred to as B complex vitamins, are essential in the breakdown of fats and protein. B complex vitamins also play an important role in maintaining muscle tone in the gastrointestinal tract and promoting the health of the nervous system, skin, hair, eyes, mouth, and liver.

In addition to playing a role in the breakdown of fats and carbohydrates for energy, Vitamin B5 is critical to the manufacture of red blood cells as well as sex and stress-related hormones produced in the adrenal glands (small glands that sit atop of the kidneys). Vitamin B5 is also important in maintaining a healthy digestive tract and it helps the body use other vitamins (particularly B2 [riboflavin]) more effectively. It is sometimes referred to as the “anti-stress” vitamin because it is believed to enhance the activity of the immune system and improve the body’s ability to withstand stressful conditions.

Pantethine, an active stable form of vitamin B5, has been gaining attention in recent years as a possible treatment for high cholesterol. Further studies are needed to confirm these findings, however. Panthanol, another form of vitamin B5, is often found in hair care products because of the belief that it makes hair more manageable, softer, and shinier.

Symptoms of a vitamin B5 deficiency may include fatigue, insomnia, depression, irritability, vomiting, stomach pains, burning feet, and upper respiratory infections

Author:
Nick Bell
Skinb5.com offers an acne treatment product to help clear acne.

==Unquote==

With some evidence, we believe local Google, e.g. google HK, Google UK, Google China may also analyze Charset and provide regional search result to users. We will further delve into this issue and see whether the factor is very important or not.

If you have similar observation, please provide us the detail information (the local Google’s URL, keyword, your website URL, and your findings). Thanks.

Recently, Google completed its’ infrastructure update, and is referred as Big Daddy. well, it affects some sites by dropping some of their pages. The reason is because they get too many unrelated or non-trustable outgoing links and Google thinks that those web pages/web sites are of low quality. Hence, they will be crawled less frequently or even being dropped.

Conclusion: If you do link exchange, should do with relevant link partners. E.g. don’t exchange link with a casino site if you are selling telephone and hope that it can increase your link popularity. (you will be disappointed)

Some of our clients ask whether switching their IP address can adversely affect their search engine rankings. We had made some experiments before, and found that changing IP address does not affect your rankings. However, you should make sure that the transition should be smooth (i.e. your website is not down during the transition period).

Hi all, as you and especially our clients may know,we are very busy starting from last Dec because we are planning to focus more on business strategy and ecommerce consulting. As we explained to our clients before, this field has more opportunities when compare with system development and search engine marketing.

Well, a little bit later, we will revamp the site to reflect our changes also.

You may use Google Adwords or Yahoo Search Marketing (formerly known as Overture) for your paid search advertising, Now, there is a new program offered by MSN - “MSN Ad Center”. Microsoft’s pay per click program is called “MSN Keywords” which is the first of several advertising options they have planned.

This program is in pilot, and at this time, you can only participate by invitation only. Rumor has it they should be going public with the launch towards the middle of this year. Not sure if it will have a Chinese version or not.

The most interesting feature of MSN’s Ad Center is “advanced targeting”. You can select the target markets you want to reach (male, female, by age range). You can aslo select locations, specific countries/ regions, even cities where you want your ads to appear. What’s more interesting is that it allows you choose the days of the week you want your ads to run.

However, I am not sure the accuracy of this advanced targeting. Well, it is a good move for pay per click marketing, and is a good news for advertisers.