Category Archives: Marketing

77% Facebook Fans Pages Have Under 1,000 fans

Posted on May 13, 2011 by AgogDigital

Sysomos, a social media monitoring and analytics firm, analyzed 600,000 fan pages on Facebook and came up with a members distribution curve. The vast bulk of fan pages have between 10 and 1,000 fans. Only 4 percent have more than … Continue reading →

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Agog Digital Marketing Awarded as No.1 Hong Kong SEO Company

Posted on April 20, 2011 by AgogDigital

April 20, 2011 Press Release — Agog Digital Marketing Strategy Ltd (Agog Digital) was awarded as the No.1 Hong Kong search engine optimization (SEO) company in March 2011 by an independent search authority, Topseos. Agog Digital is really pleased with … Continue reading →

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Mobile Data 26 fold by 2015. Primary Internet Marketing Channel?

Posted on March 4, 2011 by AgogDigital

Does Mobile device the primary source in future Internet marketing? Global mobile data use almost tripled between 2009 and 2010, according to a new report from Cisco, but that’s not the most surprising detail they’re offering: Apparently, they expect mobile … Continue reading →

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香港網站瀏覽率 eBay急跌 淘寶網追貼首位

Posted on December 29, 2010 by AgogDigital

專門研究網民社交習慣資訊服務供應商，上月訪問180萬個網民，了解佢瀏覽網站類別同喜愛網站。結果發現，舊年11月瀏覽率排第三位淘寶網，今年跑贏eBay，更以15.6%瀏覽率追貼排首位Yahoo！雅虎香港拍賣網。 拍賣網站淘寶排第二 負責調查Experian Hitwise11月訪問180萬個網民，問佢互聯網使用習慣，結果發現，港人最鍾意用搜尋引擎係Google香港，至於Yahoo！雅虎就排第二位。「購物及分類廣告」方面，Yahoo！雅虎香港拍賣網站瀏覽率達17.6%，排名第一，排第二係淘寶網，瀏覽率15.6%，第三名係eBay，瀏覽率由舊年大約12%急跌至3.4%。機構南亞董事總經理Graeme Beardsell話，結果反映香港人鍾意去拍賣網站平價貨同埋香港無產品。 addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2F2010%2F12%2F%25e9%25a6%2599%25e6%25b8%25af%25e7%25b6%25b2%25e7%25ab%2599%25e7%2580%258f%25e8%25a6%25bd%25e7%258e%2587-ebay%25e6%2580%25a5%25e8%25b7%258c-%25e6%25b7%2598%25e5%25af%25b6%25e7%25b6%25b2%25e8%25bf%25bd%25e8%25b2%25bc%25e9%25a6%2596%25e4%25bd%258d%2F’; addthis_title = ‘%E9%A6%99%E6%B8%AF%E7%B6%B2%E7%AB%99%E7%80%8F%E8%A6%BD%E7%8E%87+eBay%E6%80%A5%E8%B7%8C+%E6%B7%98%E5%AF%B6%E7%B6%B2%E8%BF%BD%E8%B2%BC%E9%A6%96%E4%BD%8D’; addthis_pub = ‘jimsunlui’;

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How to Improve Facebook Messaging Business Impact?

Posted on September 1, 2010 by AgogDigital

Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing, the peak of Facebook’s popularity remains to be seen. Brands and companies are flocking to the site, following … Continue reading →

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Facebook�YouTube用戶4億 Twitter Fans ��5.4� 社交網宣傳平� �業�攻

Posted on December 16, 2009 by AgogDigital

一å�¥ç°¡å–®ä¸�é�Žçš„「what’s happening ã€�ã€�「what’s on your mind ã€�掀起一場社交網站世紀大戰。全ç�ƒç”¨æˆ¶é€¾4å„„çš„facebookã€�YouTube，以å�Šç�«é€Ÿå†’èµ·çš„Twitterå½¢æˆ�三國鼎立時代；ç€�覽用戶按年以å€�數增加，社交網功能亦已轉變æˆ�個人å�Šä¼�業å…�費宣傳平å�°ï¼Œå¦‚何利用此平å�°ï¼Œå‡ºå¥‡åˆ¶å‹�å�¸ç¶²æ°‘注æ„�，引發商業效果，將æˆ�為未來社交平å�°ç™¼å±•çš„大趨勢。 addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2F2009%2F12%2Ffacebook%25e3%2580%2581youtube%25e7%2594%25a8%25e6%2588%25b64%25e5%2584%2584-twitter-fans-%25e5%258b%2581%25e5%258d%258754%25e5%2580%258d-%25e7%25a4%25be%25e4%25ba%25a4%25e7%25b6%25b2%25e5%25ae%25a3%25e5%2582%25b3%25e5%25b9%25b3%25e5%258f%25b0-%25e4%25bc%2581%25e6%25a5%25ad%25e6%2590%25b6%25e6%2594%25bb%2F’; addthis_title = ‘Facebook%C3%A3%E2%82%AC%EF%BF%BDYouTube%C3%A7%E2%80%9D%C2%A8%C3%A6%CB%86%C2%B64%C3%A5%E2%80%9E%E2%80%9E+Twitter+Fans+%C3%A5%E2%80%B9%EF%BF%BD%C3%A5%EF%BF%BD%E2%80%A15.4%C3%A5%E2%82%AC%EF%BF%BD+%C3%A7%C2%A4%C2%BE%C3%A4%C2%BA%C2%A4%C3%A7%C2%B6%C2%B2%C3%A5%C2%AE%C2%A3%C3%A5%E2%80%9A%C2%B3%C3%A5%C2%B9%C2%B3%C3%A5%EF%BF%BD%C2%B0+%C3%A4%C2%BC%EF%BF%BD%C3%A6%C2%A5%C2%AD%C3%A6%EF%BF%BD%C2%B6%C3%A6%E2%80%9D%C2%BB’; addthis_pub = ‘jimsunlui’;

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社交網: 零售商應變

Posted on November 27, 2009 by AgogDigital

今時今日，互è�¯ç¶²çš„å¨�力有多大已ä¸�用多費唇舌解釋，類似Twitterã€�Facebookå�ŠYouTube等社交網站或短片發放平å�°ï¼Œå�ªè¦�出ç�¾ä¸€å�¥èªªè©±ã€�一張相片或一段手機æ‹�æ”�的低åƒ�素短片，已足以產生軒然大波。 就是有如此å¨�力，æ‰�令社交網站被廣泛應用在商業活動之上，但讀者有å�¦æƒ³é�Žï¼Œé€™äº›ç¤¾äº¤ç¶²ç«™ä¸€æ—¦å‡ºç�¾æœ‰é—œæŸ�å…¬å�¸çš„è² é�¢æ„�見時，所產生的影響到底有多大呢？美國一個調查機構Convergys Corp近日進行調查，發ç�¾å�‡å¦‚在Twitter上å�ªè¦�出ç�¾ä¸€å€‹Tweet（Twitter上的信æ�¯ï¼‰æ˜¯é—œæ–¼æŸ�一商戶的負é�¢æ¶ˆæ�¯ï¼Œæœ‰ä¸‰åˆ†ä¹‹äºŒå�—訪者表示會é�¿å…�甚至立å�³å�œæ­¢å…‰é¡§è©²å•†æˆ¶ï¼Œæˆ–終止一切業務往來。 相信ä¸�少讀者在光顧食肆之å‰�，亦會在本地多個飲食網站先查閱一下該食肆的評語，é�“ç�†äº¦æ˜¯ä¸€æ¨£ã€‚ 顧客網上洩憤 掀連鎖å��應 Convergys Corp高級副主席Frank Sherlock指出，網絡å�Šå½±ç‰‡ç‚ºæ¶ˆè²»è€…æ��供新類型消費資訊，這是消費者之ç¦�；但站在æ��ä¾›æœ�務的商店或者零售商，這就是å�¯æ€•çš„新型武器，因為消費者é�‡åˆ°ä¸�快後，毋須直接å�‘店舖投訴，å�ªè¦�上網宣洩，然後轉為光顧å�¦ä¸€å•†åº—。 英國å�¦ä¸€å®¢æˆ¶æœ�務機構進行類似調查，發ç�¾2,000å��英國消費者中，有三分之一人表示會將一些當顧客的壞經驗，毫ä¸�猶豫地放上互è�¯ç¶²ï¼Œé€™çµ�果確實令ä¸�少商店頭痛。 商å“�é–‹Twitter帳號 增互動 雖然上述社交網å°�商店而言好åƒ�是敵人，但在人人都æ“�抱互è�¯ç¶²çš„年代，è¦�與之為敵，ä¸�如想法å­�善用它。美國ä¸�少知å��商店如JC Penneyã€�Best Buyã€�Home Depotå�ŠçŽ©å…·å��斗城，首次在今年的消費季度在Twitterå�ŠFacebook等社交網上開設帳戶，與顧客直接å°�話，務求能å�³æ™‚知é�“顧客的å��應，å°�æœ�務是å�¦æœ‰å¥½æ„Ÿå�Šæ”¹å–„空間等，希望以顧客最熟悉的方法å�Šæœ€ä½Žæˆ�本，å�šåˆ°æ›´è²¼è¿‘顧客的è¦�求。 據筆者經驗，本地亦有ä¸�少商店或食肆，自行開設Twitter帳戶，務求將新產å“�第一時間介紹給顧客，這種手法論æˆ�本論速度，怎樣計都比以往的賣廣告或派傳單來得高明å�Šç›´æŽ¥ã€‚ addthis_url = ‘http%3A%2F%2Fwww.agogdigital.com%2Fblog%2F2009%2F11%2F%25e7%25a4%25be%25e4%25ba%25a4%25e7%25b6%25b2-%25e9%259b%25b6%25e5%2594%25ae%25e5%2595%2586%25e6%2587%2589%25e8%25ae%258a%2F’; addthis_title = ‘%C3%A7%C2%A4%C2%BE%C3%A4%C2%BA%C2%A4%C3%A7%C2%B6%C2%B2%3A+%C3%A9%E2%80%BA%C2%B6%C3%A5%E2%80%9D%C2%AE%C3%A5%E2%80%A2%E2%80%A0%C3%A6%E2%80%A1%E2%80%B0%C3%A8%C2%AE%C5%A0′; addthis_pub = ‘jimsunlui’;

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More Big Companies Adopt Search Engine Optimization (SEO) practice

Posted on November 22, 2009 by AgogDigital

From today, the headlines of the BBC News website will become longer to make its stories easier to find on search engines. “We estimate that about 29% of BBC News website UK traffic comes from search engines.”, says Steve Herrmann, … Continue reading →

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