Category Archives: Marketing

Credit Suisse, Alexa.com, Financial Report Recommendation, a Joke?!

Recently, Credit Suisse issued an investment report and gave a Hong Kong stock, Alibaba.com a ”overweight” rating and raise the target price to $23.7. The reason is because pageviews of alibaba had been increased, according to Alexa.com For search engine … Continue reading

Share
Posted in Marketing, SEO | Leave a comment

More about Experiential Marketing

According to Wiki, Experiential marketing attempts to connect consumers with brands in personally relevant and memorable ways. The alternative term customer-experience marketing emphasises the idea of communicating the essence of a brand through a personalised experience. As a marketing methodology, … Continue reading

Share
Posted in Business, Marketing | Leave a comment

Effective Use of Corporate Events and Public Relations:

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits. In many situations, audiences are unable to imagine the advantage of product features and benefits. For … Continue reading

Share
Posted in Business, Marketing | Leave a comment

Experiential Marketing

Luminous is an experiential marketing company based in Hong Kong. They create many impressive events for promoting corporate images for big companies such as BNP, Airport Authrority of Hong Kong, Cathay Pacific. In case you need to promote corporate images … Continue reading

Share
Posted in Business, Marketing | Leave a comment

Search Engine Optimization for Baidu

Reveals Baidu Optimization secrets Introduction Baidu is most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and assume its’ranking algorithm is similar to Google … Continue reading

Share
Posted in Marketing, SEO | 2 Comments

China Internet Users

According to CNNIC, there are 1.6b internet users in China currently. Every minute will increase 100 Internet users. There are more than 44.3 millions mobile internet users in China too. The increasing rate is very high partly due to decrease … Continue reading

Share
Posted in Business, Marketing, SEO | 2 Comments

Google is Still Improving Search Quality

I read an interview between Vice President of Engineering of Google and a consultant, and found something interesting: 1. 20% to 25% of the queries received everyday are queries that Google is receiving for the first time. It simply means … Continue reading

Share
Posted in Marketing, SEO | Leave a comment

Alexa Ranking? A Useful Reference? or Just a Joke!

A friend of mine asked me “what’s alexa ranking? why some internet marketing and SEO companies mention it when they sell me their services?” First, let me provide more information about Alexa and then I will talke about my experience … Continue reading

Share
Posted in Marketing, SEO | 6 Comments